Bertazzoni partners with Camberwell Electrics

At annual Home Show.

Bertazzoni has partnered with Camberwell Electrics to promote its products to Victorian consumers this week.

Camberwell Electrics has unveiled a large stand at the four-day Melbourne Home Show exhibition which includes the Bertazonni and La Germania brands.

According to Bertazzoni Australia general manager – sales, George Alikakos, the decision to partner with Camberwell Electrics provides exposure and recognition of the products to Victorian consumers.

“This is a great opportunity to re-expose our brands to the Victorian public with a premium appliance business. This is a brand awareness activity for both La Germania and Bertazzoni products and also a great opportunity to tell the family story dating back to 1882,” Alikakos said.

L to R: Sandra Marnie, George Alikakos, Sonia Antonello and Morris Bloom at the Melbourne Home Show

According to Camberwell Electrics sales manager, Boris Kalcovski, the show provides quality conversations with consumers.

“We come to the show to support our suppliers who support us and also to showcase our products as well as provide some fantastic specials. We have Beko, Bertazzoni, Neff, Franke, Jura, Liebherr, Daikin and we are also showing our Smart Solutions range which is a new product range for our business,” Kalcovski said.

“Camberwell Electrics has been at the show for 36 years and I have been attending this show for 32 years. We often find that we start speaking to customers at the show that turn into longer-term conversations over weeks and months into the future for long-lead purchases,” Kalcovski said.

“Our Smart Home Solutions product under the D-Bus branding is not tied to any one single solution. It allows us to tailor the commitment to the customer from a simple security solution or a music solution through to a data solution. One of my favourite installations is when people come home – the garage door opens and the lights along the driveway are illuminated along the pathway so there is a secure entry.”

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