Procter & Gamble handpicks future leaders

Hosts CEO Challenge.

Five young Australian University students have been hand-picked by Procter & Gamble (P&G) as potential CEO-material and will be flown to Singapore for further training and development.

The students competed in P&G Australia’s inaugural CEO Challenge in Sydney, tasked with designing an online marketing strategy for Gillette.

P&G Australia and New Zealand vice president and managing director, Vivek Gupta said the quality of submissions was phenomenal.

“The winners designed a campaign for Gillette which cleverly combined our existing data and statistics with their own insights and experience as consumers. It was inspiring to see such fresh, dynamic ideas for our business and is a great reminder of why diversity of perspectives and backgrounds is so important for a consumer-focused company like ours,” he said.

P&G ANZ vice president and managing director, Vivek Gupta with the winning students 

P&G Australia and New Zealand HR leader, Lily Tang said “P&G is a promote-from-within company, so for us it is crucial that we recruit the best students in the market, and we spend years developing them into the future leaders of the industry.”

A total of 18 students competed in the CEO Challenge, representing seven Universities across the country. They received intensive training from P&G Australia’s sales, finance, marketing and consumer insights departments.

This was the Australian leg of an international P&G competition and the winners will travel to Singapore later this year to compete in the regional semi-finals, with a chance to win a trip to Cincinnati, USA for the global finals of the competition.

Winning students were Anderson Wong (University of New South Wales), Martina Qin (University of Sydney), Stephanie Osum (University of Queensland), Lucy Chen (University of New South Wales) and Marshall Li (University of New South Wales).

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