From appliances to tech.

Coffee machines ticked all the gift boxes on Mother’s Day according to three major retailers, along with hand stick vacuums, hair care products and tech devices.

Personal grooming and small appliances were the order of the day at Kambo’s Warehouse, Perth, although Mother’s Day was not a big selling opportunity for more traditional benchtop items, general manager for sales and marketing Jonathon Andony said.

“There was a surge in demand for air fryers, pasta makers, café grills and smaller coffee machines this year and Philips and Nespresso promotions contributed to the strong sales for these products.

“The new LG CordZero hand stick vacuum was another popular gift and generated good business along with personal grooming items including hair dryers and straighteners.

“We carry a large range of cookware, knife blocks, homewares and gift wares which also led to add-on sales with the majority of price points between $50 and $100.”

Dyson was a popular Mother’s Day gift at Harvey Norman. “The new technology in the V10 hand stick vacuum and limited edition colours in the Supersonic hair dryer resulted in strong sales for these products,” home appliances general manager, Lachlan Roach said. “Coffee machines and wearable technology also stood out and we found price points were second to ‘on trend’ and high demand items and technology.”

Roach said a coffee activity held in the week prior to Mother’s Day, supported by promotional offers and demonstrations, was met with enthusiasm from customers. “The easy to use Breville Barista machines were very sought after,” he said.

Coffee machines were also leading the gift trend through the BSR Group. “There were good sales too for personal care, juicers and tech devices including Samsung tablets,  Google Home and Ultimate Ears Boom speakers,” chief marketing officer, Adrian Mitchell said. “The wireless audio trend was evident with other home audio devices also popular.”

He said a four page Mother’s Day feature in the latest catalogue supported by TV, radio and digital campaigns had a positive impact on sales.

Mitchell added that while the $50 to $100 price point was always a popular option it was the $150-$300 price band that produced encouraging results this year.