Motorola pushes value for money proposition

With four new smartphones.

Motorola has announced three additions to its Moto G smartphone range together with a new Moto E5 device, each designed and priced for different market segments.

In an exclusive viewing experience with Motorola general manager for APAC, Danny Adamopoulos, he said, the smartphones were recently announced in Brazil at the end of April and will launch in the Australian and New Zealand markets from early June but are available for pre-order now.

“We are still continuing with our ethos of value for money – exceptional device, exceptional value and exceptional price. From a feature to spec comparison, some of our competitor brands taut bigger specs but they are using up to two year old components.

“Our smartphones provide the latest components with the latest experience to ensure longevity. They are launching on the latest software platform, Oreo 8 as software and security updates are key for consumers – they want peace of mind that their product will protect their information.

The Moto G6 Plus in Indigo Blue 

“Value for money also means quality of build. The industry benchmark for a mobile phone is 1.2% failure rate. With our G Series product alone in Australia we are sitting at 0.8%.

“For this launch, we have brought the Motorola full name back onto the devices, after reverting to Moto for previous models. The Motorola branding resonates well with consumers and they immediately know it’s a mobile phone. With moto, there was some confusion as to what the product was.

“We have two types of customers – the first are mum and dads who buy a smartphone for their young children and the second, is those customers who buy it as a replacement phone if there more expensive phone breaks.

“We have introduced three generations of the G Series this year. In the past, we have only ever brought two into the market and we differentiated with different memory SKUs and colour mixes. That became confusing for customers because there was too much choice. There also was not enough separation in pricing.

“This year we are just bringing in the three different SKUs in the G Series at three different price tiers – $499, $399 and $329, and the E Series has an RRP of $229. Each smartphone has its own uniqueness, whether it is battery life or the camera features.”

The Moto E5 in Fine Gold

The Motorola G6 series of sixth generation smartphones includes the Moto G6 Plus, Moto G6 and Moto G6 Play. Every model  in the new range features an 18:9 aspect ratio screen, dual SIM card slots, Bluetooth, Wi-Fi 802.11, fingerprint scanner and up to 128GB microSD expandable storage support.

The Moto G6 Plus (RRP $499) features a powerful Qualcomm Snapdragon 630 processor, a 5.9-inch screen with Full HD resolution and 4GB/64GB of storage. It has a rear 12MP and 5MP dual smart camera with depth editing software and front-facing camera 16MP capable in low light mode.

The Moto G6 (RRP $399) features a 5.7-inch Full HD display with 427ppi pixel density, a Qualcomm Snapdragon 450 processor coupled with 3GB/32GB of memory. It comes with a rear 12MP and 5MP dual-camera setup also with depth editing software and a front-facing 16MP camera. The G6Plus and G6 carry Corning Gorilla Glass 3 protection, P2i water resistant technology, available in an Indigo finish.

The Moto G6 Play (RRP $329) also features 5.7-inch 18:9 display with lower HD resolution, powered by Qualcomm’s Snapdragon 430 processor, coupled with 3GB/32GB of memory. There is an 8MP front-facing camera and 13MP rear camera. Available in Indigo and a Fine Gold finish.

The Moto E5 (RRP $229) has a 5.7-inch screen with HD+, Qualcomm Snapdragon 425 processor, 2GB/16GB  memory and is available in Flash Grey and Fine Gold.

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