LG Electronics CEO, Jo Seong-Jin (pictured) and CTO, Dr. I.P. Park will deliver a joint opening keynote at IFA 2018 for the first time to outline their vision for the company’s ThinQ strategy for Artificial Intelligence (AI).

Titled ‘Think Wise, Be Free: Living Freer with AI’, the keynote will be delivered on Friday 31 August at Messe Berlin. CEO Jo will provide an insight into the AI strategy and its philosophy of an open platform, open partnership and open connectivity. Dr. Park will show how the technology comes to life in its products including refrigerators, TVs and washing machines.

Messe Berlin Group executive vice president and IFA executive director, Jens Heithecker said, “The IFA keynotes provide CEOs and top executives with a global media platform for forward thinking ideas and strategies.

“LG has been and continues to be a key global player in the field of artificial intelligence, which is why we are extremely pleased that Mr. Jo and Dr. Park will deliver the opening keynote at IFA this August.”

Mr. Jo, a 40-year veteran of LG, is credited with being the first to commercialise Direct Drive (DD) motors in the washing machine category worldwide. As CTO, Dr. Park’s top priority is to transform LG into a company that views AI as its top priority and future growth engine.