A pleasing response.
ILVE has been a sponsor of the national Good Food and Wine Show (GF&WS) for six consecutive years but for the first time, Eurolinx put the spotlight on its Artusi appliances.
“The Artusi outdoor range – barbecues, refrigerators and sinks – performs well but we want to get the name out there,” marketing manager, Daniel Bertuccio told Appliance Retailer. “We will be introducing a new wok burner later this year to complete the range that offers matching aesthetics in black. Matte black and stainless steel variants are under consideration.
“Consumers want their appliances to be stylish without compromising on performance and for their outdoor alfresco area to complement their indoor kitchen.”
Daniel Bertuccio and Tristan Peters from Eurolinx with the Artusi outdoor range
ILVE wine fridges were also on display at the stand. The Princess Cruises Theatre, where local chefs and restauranteurs performed live cooking demonstrations, was presented by ILVE.
KitchenAid also made its debut at this year’s GF&WS, having historically been involved in the Cake Bake and Sweets Show.
An opportunity to showcase its iconic stand mixers, wide array of attachments and the new Bake Assist microwave oven, marketing director, Filiz Bensan said the brand wanted to connect back to the ‘foodie’ consumer and a greater variety of customers – not just bakers.
“The show provides a great format. At both the Melbourne and Sydney instalments, the response was exceptionally positive and we were pleasantly surprised,” she told Appliance Retailer.
“We are fortunate that the KitchenAid brand resonates really well with customers. Our stand attracted consumers to our attachments display, including those who already own them and those looking at their next attachment purchase. They were eager to ask questions and interact with the product, in particular the spiralizer and vegetable cutter, as they are both very unique.”
KitchenAid was also host to a Culinary Academy with hands-on cooking demonstrations presented by Sammy from My Kitchen Rules Season 2.
Shriro had its Everdure by Heston Blumenthal barbecues on display as chefs from the Fat Duck Group plated up complimentary dishes to attendees. “We received a lot of interest from consumers who had a look at the range then lined up for food cooked on the barbecues,” communications manager, Sandra Cal told Appliance Retailer. “We are really pleased with the positive feedback.”
