Westinghouse unveils new advertising campaign

Coincides with French door fridge launch.

 Westinghouse has taken a different approach for its latest advertising campaign, using humour to navigate solutions for daily family predicaments. The Really Clever campaign features two documentary-style TVCs, each depicting a universal household dilemma and shows how functions on kitchen appliances can help the ‘Westinghouse Family’ deal with them.

The campaign is appearing across multiple channels including broadcast, digital and in-store. The digital campaign coincides with the launch of the new Westinghouse 702L FlexSpace French door refrigerator with dual freezer.

Electrolux Home Products marketing director, Anastasia Barlas said Westinghouse has always been a genuine, trustworthy and uncompromising home appliance brand. “We create products and features, such as the new French door fridge, that will help solve real problems and make life easier, without the bells and whistles.” The campaign continues to celebrate the chaos of modern family life, building on the brand’s relaunch in 2015, she said.

Really Clever’ features within the fridge include a 289L dual freezer capacity split between the easy access middle FlexSpace freezer drawer and bottom freezer drawer; a Snackzone for special treats; FreshSeal easy glide crispers with automatic humidity control and the SmartSplit asymmetrical door design that offers more usable space and being able to reach for larger items without opening both doors.

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