Shaver Shop expands female offering

Introduces new brand.

Shaver Shop will range ghd hair styling products across its stores from May as it strengthens its presence in the female beauty market. This announcement follows the addition of the Dyson Supersonic hairdryer pre-Christmas.

Shaver Shop CEO, Cameron Fox said, “Ranging ghd is a significant win for our business. We have developed a strong stable of market leading female beauty brands and each time we add a new female brand, it increases our relevance in the category, and opens new doors to expand our range further.”

The ghd range, including hair straighteners, hair dryers and curlers, as well as accessories such as hair brushes and heat protection and styling products, will be supported by specially designed in-store merchandising module and national marketing activity.

“We are pleased to be partnering with ghd and optimistic about its potential contribution to our business. Given the late May launch timing, we do not expect a material contribution to earnings in FY18.”

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