Samsung finds replacement CMO

To oversee marketing, foster brand communication.

Following the departure of corporate vice president and chief marketing officer, Philip Newton in August 2017, Samsung Electronics Australia has recently appointed Josh Grace as CMO. He returns to Sydney from Singapore where he lived for six years and held the position of regional marketing officer for health company Abbott, and managing director of Leo Burnett.

In his new role, Grace will oversee marketing and foster programs to drive innovation in its brand communications as well as campaigns for IT and Mobile (mobile and wearable products and services), Consumer Electronics (TV, audio and appliances), and pioneer programs to support emerging forms of connected technology and IoT.

In addition to products, services and emerging technology, Grace will also spearhead the evolution of Samsung Electronics Australia’s partnership programs, which currently includes Qantas, the Sydney Opera House as Principal Partner and Netball Australia as Innovation Partner.

“I am thrilled to take on this position at Samsung Electronics Australia and work with such an inspiring global brand and passionate team of marketers and business leaders right here in Australia. This is an incredibly important time for the brand as we explore fresh and innovative ways to reach our customers and communicate what makes Samsung different and why our approach to customers is so special,” Grace said.

“I feel incredibly fortunate to return to Australia to be part of a brand journey that I have been following for some time. I am inspired by Samsung’s culture of innovation and pushing the barriers of what’s possible. I look forward to working within such a driven team,” he added.

Samsung Electronics Australia president, Harry Lee said, “It’s with great pleasure that we welcome Josh to his new role, leading Samsung’s marketing team and brand activity in Australia. Josh’s experience in the APAC region across high-level roles is second to none, and we look forward to supporting him in driving the brand forward in Australia.”