Miele opens Experience Centre in Brisbane

The latest in digital technology.

Miele Australia has opened an Experience Centre in Brisbane. Billed as the ‘Best of the Best’, it is a showcase for the latest Miele appliances, digital technology and contemporary design.

Located at Haven, Newstead, a new retail precinct, the centre represents a substantial Brisbane investment for Miele and is the only Miele Experience Centre in Australia offering the latest in Miele digital technology.

Interactive digital screens enable those considering Miele M Touch cooking appliances to compare the features of the various models and view their various colour options so appliances of interest can be added to ’wish lists’ and details emailed for further consideration in the home environment.

Miele Australia managing director, Sjaak Brouwer in the Miele Experience Centre

An interactive cooktop presenter, within an island benchtop, compares various features and highlights colour options, while the rangehood display replicates the performance of various rangehoods so noise levels in a home setting can be realised and compared.

Another interactive display enables scanning of Miele’s CareCollection products and accessories so benefits can be explained and appliance compatibility detailed. A demonstration kitchen is located on the mezzanine level where discovery and owner cooking classes will be held on a regular basis.

To celebrate its opening, the centre is presenting a series of complimentary, drop-in appliance demonstrations during the launch week.

Miele Experience Centre exterior

Inside the Miele Experience Centre



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