OLED, Super UHD and 4K UHD.

LG Electronics Australia has unveiled its 2018 OLED, Super UHD and 4K UHD TVs to retail partners and media at an exclusive Sydney event. Featuring the company’s proprietary AI technology, ThinQ across the range, the TVs will be available in the coming weeks.

LG Electronics Australia general manager of marketing, Angus Jones said, “2018 is a massive year of innovation for us as we are integrating LG AI ThinQ technology into our TV range for the first time. This marks a significant and exciting step-change in our journey to help make the TV viewing experience easier and more intelligent for all Australians.

“Globally and locally we work with some of the best in the business such as Netflix, Dolby, Meridian and Google to name a few, to bring their expertise and experience into our products. Based on these partnerships our focus is on continuing to offer Australians premium cinema viewing experiences in the comfort of their own homes.”

There are seven new AI ThinQ-enabled OLED TV models, the W8, E8 and C8, with three different designs – Picture-on-Wall (model 77/65W8), Picture-on-Glass (model 65/55E8) and Cinema Screen design (model 77/65/55C8).

LG W8 OLED TV 

LG has also introduced its new α9 (Alpha 9) processor to its 2018 OLED TVs to reduce noise, transfer messages faster and create more realistic colours. It also supports high frame rate (HFR) video images with up to 120 frames per second, and 4K Cinema HDR with Dolby Atmos has been integrated into select models.

Pricing for the OLED TVs will start from $4,099 with the top-of-the-line model sporting an RRP of $19,990.

There are nine models in the 2018 Super UHD TV range, with the SK95, SK85, SK80 and UK75 ranging from 49-inch to 75-inch. The TVs feature Nano Cell technology with IPS to deliver vivid colours at wide viewing angles.

Full Array Dimming in the SK95 and SK85 series enables deeper blacks as it actively dims and brightens the backlight in these TVs to produce better contrast in videos on the screen. Pricing for the Super UHD TVs will start from $1,899 with an RRP of $4,999 for the top-of-the-line model.

LG is also introducing six UK65 UHD/4K AI ThinQ TVs in three sizes with webOS Smart TV platform. All models are Netflix recommended as they provide users with easy access to content with 4K picture quality. Pricing for the UHD/FHD TVs will start from $699 with RRPs to be confirmed for the top-of-the-line models.

LG joins forces with Meridian Audio

LG Electronics Australia also unveiled its line-up of audio products, consisting of five soundbars and LG’s first smart AI-compatible speaker. The company’s partnership with Meridian Audio for the WK7 ThinQ speaker (RRP $299) and SK10Y soundbar (RRP $1,699) has delivered high performance bass and space technology.

As LG’s first premium, smart AI-compatible speaker, the LG WK7 ThinQ speaker comes with Google Assistant built in and high resolution audio from Meridian Audio.

LG WK7 ThinQ speaker

The 2018 LG SK10Y soundbar delivers 550 watts of output and supports 5.1.2 channels by harnessing Dolby Atmos and Meridian Audio technologies. It is equipped with multiple speakers including integrated powerful upward-firing speakers. Users can increase the total power by adding the rear speaker kit for an extra two channels and 140 watts of output.

The LG SK9Y (RRP $1,499) and SK8Y (RRP $999), are enabled with Dolby Atmos technology to deliver clarity, richness, detail and depth. The SK9Y soundbar with 500 watts of total power offers 4K HDR Pass, while the SK8Y soundbar with 360 watts total power, features Adaptive Sound Control that automatically adjusts the sound setting according to what’s playing.

LG Electronics Australia general manager of marketing, Angus Jones “We are continuing to push boundaries and this year, it’s through our new partnership with audio experts, Meridian. The integration of Meridian Audio into the range creates impactful and realistic sound and gives new meaning to what’s possible when it comes to audio experiences in the home.

“Our first smart home connected speaker is one of the stand-outs in this year’s range – the LG AI ThinQ WK7 Speaker – which aligns with our focus on AI and with our mission of improving the day-to-day lives of Australians through forward-thinking technology.”