No gimmicks for country retailer

For laundry sales.

Being “a long way from nowhere” can make a big difference to washing machine sales. Just ask Kirk Spry from Bi-Rite Electrical in Ceduna, a solitary hub town located at the junction of the Eyre Highway just before the Nullarbor. Spry has given AR an interesting perspective on laundry sales, he described as the “whitegoods product with the most consistent turnover”.

And it should be no surprise to read that water saving features head the features list. But, “no gimmicks for our customers who don’t want their appliances to match, just fit into their laundry.”  Read more about what Spry had to say and the latest trends which shows a growing shift to combo systems and larger capacity machines, in our laundry feature in the April issue of Appliance Retailer. Out soon.

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