LG launches latest CordZero handsticks

Kick-starts bonus promotion.

The floorcare category continues to be an area of significant focus for LG and during 2017 the company targeted the handstick and robotic sub segments. This month, LG has launched its latest CordZero handstick for all cleaning tasks from small everyday clean-ups to a thorough weekly vacuum.

The Smart Inverter motor spins at high speed to create rapid air flows inside the vacuum to help suck up and filter large and small dust particles. It uses brushless technology for longer motor life compared to motors with carbon brushes.

Other features include a five-step filtration system that captures up to 99% of particles as small as 2.5 microns, helping to remove dust and allergens from the home and a Power Drive nozzle cleaning head for cleaning carpets and hard floors. There are five models in the range, including three with a Dual PowerPack for up to 80 minutes of cleaning time.

LG Australia senior marketing manager, Brad Reed said, “We have sought to consolidate our position in the floorcare market. Consumers are increasingly looking for portable lightweight vacuums that can handle small clean-up jobs that pop up around the house.

“Our new models showcase technology that offers users a powerful and comfortable cleaning experience. The LG CordZero handstick is building on the legacy LG has set for its home appliances in Australia.”

Gift with purchase promotion

To coincide with the launch, LG is offering a gift with purchase promotion. When consumers purchase an LG CordZero A9 Master 2X stick vacuum, they can redeem a bonus total care kit, from now until 31 August, 2018 (or while stocks last).

“At LG we understand that Australians take great pride in keeping their homes looking tidy and clean, which is why we’re proud to introduce the new LG CordZero handstick range to Australia. These products provide powerful cordless freedom and a comfortable cleaning experience so users can do those quick clean up tasks as well as thorough weekly cleans,” Reed said.

“We are excited to be ranging these new handstick models now with our retailer partners, and as an added bonus we are offering for a limited time a free ‘Total Care Kit’ with the top of the range A9 Master 2X model (via redemption).”


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