KitchenAid debuts its first Colour of the Year

For its benchtop appliances.

KitchenAid revealed its first ‘Colour of the Year’ at the International Home and Housewares Show held in Chicago last week. Bird of Paradise was unveiled as the inaugural Colour of the Year, with the intention to reveal a new colour each year across a select line of benchtop appliances.

Bird of Paradise embodies a tropical paradise, an escape from the everyday, and boasts a spirit of exploration inviting the consumer to take on any culinary adventure.

Commenting on 2018 design trends, KitchenAid senior manager of colour, finish and material studio, global consumer design, Jessica McConnell said, “Bird of Paradise is an exotic getaway in a colour. The vibrant coral hue is uplifting and fresh with just a touch of nostalgia. It looks great on its own, but, also pairs beautifully with the deep, lush greens we are seeing everywhere in interior design right now.”

KitchenAid Australia marketing director, Filiz Bensan, who was in attendance at the housewares show, added, “Whether it be a pop of colour to make a bold statement, or a subtle hue to complement the rest of the kitchen, countertop appliances make a significant impact on the overall aesthetic of a kitchen. More and more, Australians are embracing colour in their kitchens, which we witnessed firsthand last year with the successful introduction of our limited edition black tie and limited release copper versions of our stand mixer.

“While KitchenAid’s empire red is iconic, we will also look to provide other colour varieties to fulfil the needs and desires of our customers and stay at the forefront of the latest design trends, so that the KitchenAid mixer will always maintain its pride-of-place on any countertop.”

The Bird of Paradise colour will be offered on the Artisan stand mixer, Artisan Mini stand mixer, 5-speed diamond blender, 3.5-cup Mini food processor, 2-speed hand blender and 5-speed Ultra Power hand mixer. Australian availability is to be confirmed.

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