As brand ambassadors.
As the official television sponsor of the FIFA World Cup, Hisense has signed Australian football superstars Mile Jedinak and Ellyse Perry as local brand ambassadors ahead of the Cup in Russia.
The partnership will see Jedinak, the captain of the Australian football team, and Perry, who has represented Australia in both football and cricket, partake in a number of campaigns throughout the year leading up to and post-World Cup.
Captain of the Australian football team, Mile Jedinak
Hisense Australia head of marketing, Andre Iannuzzi said, “Television is the gateway to incredible experiences and as official television sponsor of the 2018 FIFA World Cup we want to inspire Australians across the country by inviting them to see the incredible right from their living room. Our 2018 TV range will be arriving in Australia in the coming months and promises to deliver award winning picture quality just in time for all the action from Russia in June and July.
“With the World Cup just a few months away, 2018 is shaping up to be another big year for Hisense. We are thrilled to be the event’s official television sponsor and we are even more excited about working with Mile and Ellyse, some of the best players our country has to offer, to bring this sponsorship to life.”
Australian football and cricket representative, Ellyse Perry
Jedinak said, “I grew up watching the World Cup and I remember being so inspired by their passion for the sport. I fell in love with football watching them play on the TV, so it’s great to be partnering with Hisense to help inspire the next generation of Australian soccer stars,”
Perry commented, “It’s been a long four years since the last World Cup and I can’t believe Russia is finally upon us. Football is an incredibly rewarding sport – to play and to watch – and I’m looking forward to collaborating with Hisense to help bring the sport and the World Cup to Australians around the country.”
Hisense has also launched a consumer competition to take two Hisense customers to the 2018 FIFA World Cup. Any consumer who purchases a Hisense product from now until 15 April, 2018, can enter by completing an online entry and registration form and sharing a creative response to the question, why do you want to go to Russia? Runners up will be offered a range of Hisense World Cup premium prizes.