Dyson profit continues upward trend

Thanks to cordless vacuum format, hair dryer.

Dyson has reported a 27% increase in group profit to 801 million Pounds (A$1.42 billion) with 73% of growth from Asia, while continental Europe grew by 21% and the US at 19%, attributed to the continued success of Dyson’s cord free vacuums and Supersonic hair dryer, as well as increased awareness of indoor air pollution.

Despite the Australian market being one of the most established Dyson subsidiaries; it continues to experience solid growth with revenue increasing by over 20% (compound annual growth rate) per annum in the last three years.

Sales of Dyson’s cordless vacuum cleaners in Australia now outsell traditional corded machines by three to one, and the Dyson Supersonic hair dryer has grown the value of the hair dryer category by 48% since launch.

GfK data has also shown that 66 cents of every vacuum dollar spent was on Dyson and 87 cents of every handstick dollar was spent on Dyson in 2017.

Dyson remains the number one small domestic appliance brand in Australia and New Zealand and the number one in value across floorcare, environmental control (purifiers, heaters, cooling fans and air treatments), as well as personal care (2017 GFK data). Dyson also won the most trusted vacuum cleaner brand in both Australia and New Zealand according to the 2017 Reader’s Digest Australia Trusted Brands Survey.

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