Camberwell Electrics takes on total brand refresh

Rebadge project underway.

Camberwell Electrics owner, Hans Vanderstadt has confirmed a significant rebadging project to position the retailer as ‘the most comprehensive home solution centre in Melbourne’.

The project will involve new state-of-the-art in-store displays, a total re-build of the second floor of the showroom and total exterior make-over, expected to be completed by June 2018, as well as a new logo and slogan, mobile optimised website and four week expo to showcase each brand.

The refresh, a first for Camberwell Electrics in the last 10 years, will be promoted through radio, newspapers, catalogues and digital platforms, including Facebook campaigns.

In a note shared with supply partners, Vanderstadt said, “After six months of planning, countless hours of consultations with architects, designers and our suppliers, we present our rebadge project. We want you to be part of this journey. Over the years, we have valued your support and contribution and now we are extremely excited to take your brand to the next level. It is not just about today but the next 12 months and beyond.”

The project will also involve newly appointed brand ambassador, international chef, author, and TV presenter, Gabriel Gate.

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