Miele strengthens alliance with World’s 50 Best Restaurants

As exclusive appliance partner.

Miele is now the exclusive kitchen appliance partner of The World’s 50 Best Restaurants international awards organisation and will, among others, present the ‘Miele One To Watch’ award to restaurants in the premium dining scene. The partnership has been agreed for a period of three years.

Miele Group executive director of marketing and sales, Dr Axel Kniehl said, “50 Best and Miele are united in their passion for cooking at the highest level, for stylish pleasure and their pursuit of perfection. With this partnership, the brand is reinforcing its position as The Kitchen Experience Brand in the premium segment.”

The World’s 50 Best Restaurants managing director, Tim Brooke-Webb and Miele Group executive director of marketing and sales, Dr Axel Kniehl (Photo credit: Miele)

The World’s 50 Best Restaurants managing director, Tim Brooke-Webb commented, “50 Best is delighted to be working so closely with Miele, a partner with whom we share longstanding values of quality, innovation and excellence in the culinary world.”

The World’s 50 Best Restaurants is owned and organised by the William Reed Business Media group. The ranking is based on the votes of more than 1,000 international experts and highlights current top destinations for their unique culinary experiences.

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