Kogan profit increases more than two-fold

‘Business in best shape ever’.

Kogan has delivered its half year results with revenue exceeding $200 million, up 45.7% on the prior year. Earnings before interest and tax (EBIT) were $14.1 million – an increase of 93.2% on the prior year and net profit after tax (NPAT) increased a whopping 118.9% to $8.1 million.

The company attributed the following as key drivers of growth: investments in marketing and inventory, a range of exclusive brands, the strength of Kogan Mobile and improvements in gross margin. Kogan also recorded 40.5% growth in its active customer base to 1.17 million customers.

Kogan.com founder and CEO, Ruslan Kogan said, “I am incredibly proud of the Kogan team and the work they have been doing over the last few years as part of our investment in our infrastructure and our brand to drive our growing portfolio of businesses.

“Our consumer offering is always improving and we continue to exceed customer expectations as our business grows. We are always mindful of the fact that our customers have a lot of choice and we are humbled by the fact that more Australian consumers are voting for us with their wallets.

“The business is in the best shape it has ever been and our team is excited about our pipeline initiatives that will further enhance our consumer offering.”


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