Fisher & Paykel welcomes new marketing head

With 17 years industry experience.

Fisher & Paykel has appointed Richard Babekuhl to the role of head of marketing. He brings over 17 years of industry experience to the position with his most recent role of marketing director at KitchenAid. Prior to his tenure at KitchenAid, Babekuhl worked across a number of roles at Breville and Electrolux.

Commenting on his appointment, Babekuhl said, “I am thrilled to be joining the Fisher & Paykel team at such an exciting growth phase. The Fisher & Paykel and Haier brands are iconic, the product road maps are even more phenomenal than I could’ve imagined, but it’s the calibre of talent and culture of innovation that has impressed me most.

“What’s also truly inspiring about this business is the commitment to the shopper experience, creative marketing and sustained growth in Australia. This will be evident shortly with the rollout of our new in-store experience, new product launch campaigns, and to any trade partner who has visited our world-class Experience Centre in Alexandria recently for a product immersion session.”

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