At new head office.
Last week, 25 of Jura’s key retail partners gathered at the newly opened head office for an intimate preview of the latest retail innovations for 2018.
Head of Jura Australia, George Liakatos presenting to retail partners
Guests were privy to an exclusive preview of Jura’s new ‘premium mid segment’, the S8. Guests were particularly impressed with the machine’s value proposition –features from the premium line, but a price tag of the mid line.
Inside the new Jura head office
Jura also unveiled its new premium point of sale concept; the platform for which Jura Live will be directly accessible to consumers in-store. Jura Live is a personalised, one-on-one video learning experience that allows the consumer to access product demonstrations and advice from a Jura expert – all live from the studio in Melbourne.
Jura Australia marketing coordinator, Melinda Nuzzaco demonstrating the the Jura Live experience
After an hour of workshops, guests were transported to the topmost point of Melbourne for an exclusive six course dinner at Eureka 89 to celebrate Jura’s 10 years in Australia with its key retailers.
Some participated in the Eureka Edge experience – a platform which extends from Eureka Tower’s 88th floor and suspends participants nearly 300 meters over Melbourne in a glass cube. The night was topped off with entertainment provided by Jazz duo, Ticket to Vegas.
Exclusive dinner at Eureka 89 in Melbourne
L to R: Bob Stanley, NARTA National Small Appliance Manager; Estelle Brader, JB Hi Fi Product Manager – Small Appliances; Angela Luong, Bing Lee Merchandise Manager and Todd Gibbons, Winnings Appliances Category Manager
Sara Nipa, Harvey Norman Small Appliances Product & Marketing Coordinator and Grant Hammond, Harvey Norman Fountain Gate
Sebastian Hallepape, Jura Australia Head of Finance and Peter von Rohr, Jura Switzerland Head of Technical Support
L to R: Tim Croker, David Jones Assistant Buyer Small Appliances, Sylvia Occhipinti, Jura Australia Retail Manager and Ben Hall, David Jones Buyer Small Appliances
L to R: Stefanie Ritter, Jura Australia Professional Sales Manager, Kristina Probst, daughter of Jura global CEO Emanuel Probst and Eveline Fink, Jura Switzerland Export Manager