JB Hi-Fi leads the retail pack

In customer satisfaction.

JB Hi-Fi has been voted Australia’s leading electrical and furniture retailer with a customer satisfaction rating of 90.9% in November. This was an improvement of 0.5% year-on-year, ahead of Ikea on 89.6%, as well as 2016 winner The Good Guys on 88.7%.

Steinhoff Asia-Pacific improved its customer satisfaction rating by 6.4% to 81.8% – its highest rating for nearly four years since April 2014.

Roy Morgan CEO, Michele Levine said, “JB Hi-Fi has maintained its market-leading performance with a customer satisfaction rating of 90.9% – enough to win another monthly Roy Morgan Customer Satisfaction Award and putting JB Hi-Fi in the box seat to win its fourth Roy Morgan Annual Customer Satisfaction Award at the 2017 Awards being held in February.

“The consistent strong performance of both JB Hi-Fi and The Good Guys bodes well for the future growth of the retailer – between them JB Hi-Fi and The Good Guys have won a total of 8 Annual Roy Morgan Customer Satisfaction Awards since 2011.”


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