CES 2018: Hisense enters OLED TV market

Updates ULED 4K range.

Hisense will make its first foray into the OLED TV market to complement its existing ULED 4K range, in response to consumer demand. The company also announced the introduction of 1000 zone local dimming technology for select models in its ULED 4K range and an update for its Smart TV platform, VIDAA.

“In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products,” Hisense Australia head of marketing, Andre Iannuzzi said. “We are thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV.”

“Hisense aims to provide our customers with the latest technologies and the introduction of OLED in our TV lineup is yet another example of how we are responding to consumer demand by offering a choice of both leading technologies,” Iannuzzi added.

Hisense will also add 1000 zone local dimming on select models of its ULED 4K range, and expanding technologies such as Smooth Motion, Quantum Dot and UHD Premium Certification across its range. Hisense’s 1000 zone local dimming technology sees the LCD panels divided into 1000 different zones, which can be dimmed and brightened independently of one another for improved contrast range and greater detail in shadows.

Hisense has also announced an evolution of its Hisense Smart TV platform for its 2018 models, VIDAA U 2.5, an intuitive interface. VIDAA U 2.5 boasts improved boot times and channel switching response, as well as a new mobile application, available on both Android and iOS devices, that acts as a virtual on-screen remote to allow customisation of favourite Apps, channels and inputs.

“Our customer feedback to our ULED range has been overwhelmingly positive and we are always looking for opportunities to evolve our technology to ensure it remains at the forefront of the television industry. The enhancements Hisense has made to its 2018 ULED 4K range continues to provide Australians with feature-packed, high quality products,” Iannuzzi said.

Availability, pricing and specifications for Australia are yet to be confirmed.

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