Harvey Norman unveils Auburn flagship

Largest store in Australia.

Harvey Norman relaunched the first phase of its Auburn store in Sydney’s western suburbs, measuring over 174,000 square feet – the largest Harvey Norman store in Australia – and is home to Australia’s first Games Hub. It is the first Harvey Norman store in Australia to be reimagined within the Flagship Store strategy. Phase two of the store (furniture and bedding) is due to be completed in June 2018.

The Harvey Norman Auburn Flagship experience is designed and built around interactivity with innovative layouts, prestige formats, exclusive offerings and immersive showroom experiences. Earlier this year Harvey Norman chairman, Gerry Harvey flagged that the retailer will continue to upgrade and enlarge existing stores rather than open additional shopfronts.

To celebrate the opening, the store was host to events including in-store appearances, demonstrations, promotions, special pricing and more.

“It will initially sell computers and electricals, and it will be the biggest Harvey Norman store in Australia, with final completion scheduled for March 2018,” Harvey Norman chairman, Gerry Harvey said.

Harvey flagged that the retailer was concentrating on upgrading and enlarging existing stores rather than opening additional stores with the release of its best-ever result for the half-year ended December 2016.

In March this year, Harvey Norman opened its new 7,000 square metre superstore in Booval, Ipswich in Queensland, with the largest cooking display in the area, measuring 270 square metres.

Late last year, Harvey Norman Bundall proprietor, Steve Cavalier and his team unveiled its Cooking Inspiration Gallery with a multi-million dollar renovation incorporating 27 industry brands.

Harvey also confirmed new stores in Ireland, Kuala Lumpur and New Zealand when the company released aggregate sales for the 10 months ended April 2017.

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