eBay ups the ante ahead of Christmas

On record mobile shopping day.

eBay.com.au has forecasted that Monday 11 December will set new records for mobile shopping across the country. Today, more than 2.7 million people will visit eBay.com.au, with 1.8 million users visiting through mobile devices. eBay predicts gifts to be purchased via mobile at a rate of three per second compared to five per second across the entire site.

To make gift giving easier, eBay has also introduced eBay’s Gift Finder. Shoppers will now be able to use Google Assistant to sort through curated items to narrow down a suitable gift.

By saying “Hey Google, ask eBay to find a gift”, the eBay Gift Finder will ask a series of questions to understand the gift recipient, and recommend the best products for them. The technology will identify traits such as favourite cities, preferred style of entertainment, and ideal holidays. Additionally, a new ‘I want to buy’ function has been added.

eBay’s CFO and head of retail insights, Gavin Dennis said, “Australians are leading the way when it comes to mobile shopping globally and with 70% of all traffic on eBay coming from a mobile, it’s no surprise that this year’s busiest online shopping day will break mobile records. We know inspiration can come from anywhere, at any time, so we’ve partnered with Google to open up new and intuitive ways to search and shop.

“eBay has a long-standing history as an innovator in Australia, continually looking for ways to enhance the customer experience. eBay was the first marketplace to offer voice assisted shopping, and the expansion of our partnership with Google to create eBay Gift Finder shows the remarkable power of this technology for the retail landscape.

“We are launching the eBay Gift Finder today, because we know there’s always that one person who is difficult to buy for and we want to simplify the process, helping people when they don’t know where to start,” Dennis added.

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