Nespresso debuts new boutique concept

In two locations to date.

Nespresso has premiered its new boutique concept this month in Castle Towers, Sydney and Canberra City, inviting customers to explore new coffee tasting rituals and experiences. The new concept will also roll out in Queen Street Wintergarden Shopping Centre in Brisbane later this month.

Nespresso Australia and Oceania general manager, Loïc Réthoré said, “The new Nespresso boutique concept centres around a simplified and holistic customer journey through carefully sequenced areas that celebrate our unique coffee story. It’s a choice we have made to allow our customers to get a closer understanding of the brand and what it take to produce high quality coffee. This includes new architecture showcasing Nespresso’s ambition to become the highest quality and the most sustainable coffee brand in the world.”

The new concept has table-tops made from used coffee grounds, wood that has been 100% sourced from reforestation programs, technological systems to reduce energy and water consumption and a capsule recycling collection point. The boutiques also feature greenery spaces embedded with coffee plants, bushes and shade trees to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality Program.

The new Nespresso boutique concept and open format was designed by award winning architecture and interior design practice, Universal Design Studio which was founded by Edward Barber and Jay Osgerby.

A Sensorial Welcome

Upon entering each boutique, Coffee Specialists introduce guests to the vast range of coffees. At this station, customers can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finish with a taste of the final product.

The Discovery Bar

As guests continue their journey through the boutique, perusing the machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their personal taste preferences.

The Lab Kitchen

Guests who want to expand their knowledge even further can experiment with coffee recipes and personalise their coffee experience using different Nespresso machines.

 

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