Steinhoff brings in former Good Guys CEO

To oversee APAC operations.

The Good Guys former CEO, Michael Ford (pictured), will now lead the newly formed Steinhoff Asia Pacific Group Holdings, to oversee its stable of brands including Fantastic Furniture, Freedom, Best & Less, Snooze, Harris Scarfe, Plush, Postie and Original Mattress Factory.

The Good Guys confirmed the resignation of Michael Ford as CEO in April after 13 years with the company when former JB Hi-Fi CEO, Terry Smart was announced as his successor. Ford was instrumental in navigating the business through the buyout of the joint venture partners, the potential listing and the sale process to JB Hi-Fi.

Steinhoff International has consolidated its existing Asia Pacific retail brands, businesses, logistics, manufacturing and group services under one management structure. The appointment of Ford is a central part of the company’s growth strategy in the region.

Michael Gordon will continue as CFO for the region, Tim Schaafsma will continue as managing director of the Freedom and Poco chains, and Simon Beaty as managing director of Snooze.


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