The Good Guys withdraws from GfK Australia

Effective from March 2018.

A statement supplied to Appliance Retailer from GfK Australia has confirmed JB Group’s decision to withdraw Good Guys data from the GfK Australia Point of Sale Tracking service. The decision will take effect from late March 2018.

JB Hi-Fi announced its decision to withdraw from GfK Australia in 2010 and more recently in August of this year, Harvey Norman announced its plans to step out of the tracking service.

GfK managing director, Catherine Eddy said, “Although some market sectors will be unaffected, for others the recent decision by leading retailers to discontinue their support will result in the absence of a comprehensive and independent point of sale currency for the Australian Technical Consumer Goods industry.

“To ensure that our clients can continue to make informed, fact-based decisions, GfK will build on our 25-year history of delivering robust and high quality business intelligence.  We will continue to provide market measures, data services, and business insights to the TCG industry, via the extensive range of methodologies and data tools available to us.

“Additionally, GfK will continue our ongoing engagement and recruitment of new, relevant, retailers to the measurement, in preparation for the imminent and enormous changes ahead for the Australian retailing environment.”

Any enquiries should be directed to Catherine Eddy and regional director for marketing and communications, Frankie Lee.

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