IFA 2017: Samsung cuts laundry time in half

Thanks to new technology in latest washing machine.

Samsung Electronics has unveiled its revolutionary new washing machine technology QuickDrive at IFA 2017 in Berlin. At the heart of the machine is Samsung’s exclusive QuickDrive technology, which reduces the time it takes to do a load of laundry in half. On its Super Speed setting, a daily load of laundry completes in just 39 minutes. The washing machine is due to launch in Australia in early 2018 and is likely to be available in multiple capacities. Details will be confirmed at a later date.

Samsung Electronics Australia director of home appliances, Jeremy Senior said, “We are excited to announce QuickDrive, the next step for Samsung’s innovative washing machine range. We believe this advanced new technology will be a valuable time-saver for Australians, giving them the freedom to focus on what really matters to them.”

Its unique Q-Drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

The new WW8800M also has many other Samsung laundry technologies, like EcoBubble, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximise the detergent’s effects even at low temperatures. It also comes with Samsung’s AddWash feature that gives users the ability to add items at any time during the cycle. It also allows users to add detergent or fabric softener at a later time.

Equipped with Samsung’s Digital Inverter Technology, the WW8800M reduces noise and helps reduce energy consumption while providing exceptional durability, enabling the washer to maintain its outstanding washing performance and fabric care.

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