Electrolux lifts customer expectations

With latest dishwasher campaign.

To mark the launch of the revolutionary ComfortLift dishwasher next month, Electrolux will be rolling out a ‘Lift Your Expectations’ campaign across TV, digital and in-store end caps.

As a world-first, the ComfortLift dishwasher gives consumers easier access to dishes thanks to its unique mechanism that lets users gently lift the lower rack up towards them, taking the effort out of loading and unloading. It then descends in a gentle motion.

Electrolux ComfortLift dishwasher

There will be one built-in model under the Electrolux brand, as well as one semi-integrated model and one built under model under the AEG brand as part of the Mastery range.

The AEG models feature advanced glass care features including ComfortRails, SoftGrips and SoftSpikes, in addition to AirDry technology for a sparkling finish.

The AEG campaign will be presented with ‘Always An Idea Ahead – A New Level of Perfection’ messaging via the company’s website, a teaser video on digital and targeted cinema and GIFs on social media.

AEG ComfortLift dishwasher

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