Braun beard trimmer wins Good Design Award

For superior product design.

The Braun Beard Trimmer BT3040 has won a prestigious Good Design Award in the Product Design: Domestic Appliances category – its second product design award in 2017, following the Red Dot Design Awards.

Procter & Gamble industrial designer Benjamin Wilson said, “At Braun, we recognise the need to adapt to evolving technological trends, but our guiding design principles remain the same and rooted in our German heritage focusing on the end quality, function and aesthetic of our products. As men’s grooming needs have changed over time, there has been greater emphasis on tailoring products so that the design is flexible and adapts in real-time to the individuals’ needs – when it matters most. It’s an honour to be recognised for this award, as it continues to reinforce the direction we’re moving in.”

Styling has been an important growth category in the Braun portfolio as the trend for precision grooming continues to rise. The Braun beard trimmer is the ultimate tool for confidence and precise facial styling for 100% control of style with 39 length settings. It also comes with the Gillette Fusion ProGlide manual razor equipped with FlexBall Technology for extra closeness.

The annual Good Design Awards celebrate the best new products and services in the Australian market, ground-breaking innovation and excellence in design, and is judged by a panel of 35 Australian and international design experts.

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