For first time.
This year, Beurer has won the German Brand Award for the first time. The award, which was set up by the German Design Council and the German Brand Institute recognises successful brands, consistent brand management and sustainable brand communication.
Beurer prevailed as the winner in the medical and health category in the Industry Excellence in Branding competition class. Over almost 100 years of history, the Ulm-based company has established itself as a solid brand in the healthcare sector thanks to a high degree of innovation, its homogeneous look and high functionality and ease of use.
Beurer managing director, Marco Bühler accepted the prize at the official award ceremony in Berlin.
“Brands offer consumers a focus when faced with vast diversity. They stand for quality, innovation and tradition in equal measures. We are delighted that an independent expert jury has recognised these qualities in us.”
FitZone Solutions director, Maria Russo commented, “We are very proud to be Beurer’s partner in Australia and New Zealand and share a common goal of upholding values in excellence with both product and customer engagement. The German Brand Award 2017 is certainly another prestigious award that reflects Beurer’s leadership and commitment to the health and wellbeing category.”
Beurer has been recognised with other awards including Specialist Retail Brand of the Year, Most Innovative Brand, Best Design Brand, Brand of the Century, the Red Dot, the Health-i Award and more.