Sony BRAVIA OLED TV now available

With first in-screen sound system.

Following its debut at this year’s CES, the Sony BRAVIA OLED television A1 series has arrived in Australia and will be rolled out into stores this week. Available in a 55 inch display (SRP $4,999) and 65 inch display (SRP $7,499), the A1 series offers the world’s first in-screen sound system in a large screen TV.

Addressing attendees at the official launch event on Thursday evening, Sony Australia TV product specialist, Daniel Kennedy said, “This is one of the most exciting TVs we have had in some time. It’s a design masterpiece and when I think about design, it’s about functionality – it’s all about the screen and the back panel.

“How do you create such a compelling offering without sound? Our engineers came up with what we now call, Acoustic Surface technology, which we believe, provides the most compelling sound in the market and there’s nothing else like it.

“You can have the best sound and you can have the best picture quality but none of that matters unless your TV has the brains. I am of course talking about the X1 Extreme processor that will upscale anything you put into this TV. We support both HDR 10 and Dolby Vision. The TV also offers voice search capability, multi-tasking functionality, as well as built-in Chromecast for users to put the content from their smartphone to the big screen with one touch.”

OLED’s eight million self-illuminating pixels provide the A1 series with a significantly enriched visual experience offering unprecedented blacks, authentic colour, fast paced motion and a wide viewing angle. The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.

The A1 series is the world’s first large screen TV1 which can emit sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface technology which can emanate sound directly from the screen itself. It produces a wide sound and image synchronisation even off to the sides.

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