Sirius hoods attract serious sales

Thanks to improved consumer education.

Arisit has seen huge growth in its Sirius business nationally with retailers educating consumers on the necessity of a high quality hood in their kitchen selection and consumers being savvy enough to research the options on the market available to them, according to sales and marketing manager for specialist brands, Rachael Williams. “We have a great quality product, brand and supportive retailers – all of which attribute the growth we have seen,” she said.

Williams believes big brands are now starting to focus on the rangehood category within the major appliance market. “Traditionally ovens and compacts are at the forefront of innovation, technology and design. As those products get harder to innovate upon, hoods are the next category manufacturers are looking to get the growth from,” she said.

“Undermount hoods continue to be the strongest category but we are definitely seeing growth in ceiling hoods and our integrated induction downdraft. This is a real hero for our range. Now available with a powerful ‘under the kicker’ motor that doesn’t take up cabinet space and can be re-circulated, it an all-round solution to both islands and concrete floor installations.

“Downdrafts in general are under threat at the moment because so many versions are now available by multiple brands. Unfortunately, not all are sufficiently powered or correctly designed which is giving them a bad name with the consumer. Executed correctly, they are exceptional in both in design and function.

“Offering solutions for our customers is our focus. We are continuously re-designing and developing both our hoods and the motors to get the best quality unit, with the easiest install and the best performance in the market. This is the only way to stay relevant to both the consumer and the retailer,” Williams said.

 

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