LG launches InstaView Door-in-Door Refrigerator

The new LG InstaView Refrigerator, which was launched last night within the ultra-premium Signature Series of products will become the most expensive refrigerator in the LG range with a retail price of $9999 and sold through selected Harvey Norman and Narta retailers along the Eastern Seaboard of Australia.

Key features of the product include the InstaView Door-in-Door which is a mirrored door that illuminates the inside of the refrigerator when two-knocks are made to the door. This allows consumers to see inside the refrigerator without opening the door and also allows access a compartment for frequently accessed items without opening the entire door.

The other innovative feature is the Auto Open Door – whereby sensors detect someone approaching the fridge and a ‘door open’ light projection is illuminated at the base of the refrigerator door. Once the projection is touched the door automatically opens.Other features

Other features include: Fresh Shield Cooling which keeps food fresher for longer, Custom Chill Pantry providing a wide storage tray and LumiShelf LED lighting.According to LG Electronics Australia general manager of home appliance sales, Murray Richardson, the refrigerator is not only innovative but also boasts semi-industrial construction.

According to LG Electronics Australia general manager of home appliance sales, Murray Richardson, the refrigerator is not only innovative but also boasts semi-industrial construction.“Everybody looks at home appliances these days in terms of being pieces of furniture, and our Signature InstaView Door-in-Door Refrigerator is the first product clad in full stainless steel on the outside as well as on the inside,” Richardson told Appliance Retailer.

“We have the knock-knock InstaView technology and the auto-opening door which operates using sensors, so if you have your hands full with groceries and you need easy access, you place your foot in front of the sensor and the door will automatically open and if the consumer does not interact with the fridge, it will close to conserve energy.

“Why InstaView? What is so good about it? Simply by knocking on the door twice it brings the fridge alive and I can see what is in there. I can see what I may need and what I need to go and buy without opening the fridge and losing that energy. Cold air falls to the ground so you lose a lot of it when you open up the doors to your fridge.”

 

 

 

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