Presentations highlight brand messages and product.
Harvey Norman suppliers were invited to present to proprietors from Australia and New Zealand to highlight their key messages and latest product innovations. Australian entertainer, Andrew O’Keefe was the host of the presentations.
Highlighting the company’s brand ethos of being ‘Inspired by Scandinavia’, Asko discussed the importance of Swedish design which is focused on being minimal and functional yet intuitive with simple and clean lines. The launch of the new Asko laundry range represents these design values which have been reinforced with the recent recognition from the Red Dot Best of the Best Award for both the new washer and the new dryer which are about to hit the local market. Quality metal buttons and components have resulted in the rubber bellow being removed from the front load washer and a special feature provides consumers and sales staff an in-depth digital description of each washing program set it apart from other machines on the market. A quiz saw three members of the audience win a little piece of Sweden – bottles of Absolut Vodka.
Drawing on over 110 years of history in Australia, Bosch delivers three separate price platforms to the Australian market with the Bosch brand (Value-Added), Neff (Premium) and Gaggenau (Luxury). Key innovations demonstrated during a sneak peek into The Block obtained through its brand sponsorship included Flame Select – the world’s first gas cooktop with the incremental control normally associated with an electric or induction cooktop. The 9kg Active Oxygen washing machine was also a key product claiming to kill 99.9% of germs and features a Refresh program without the use of water.
Celebrating a 17 year partnership with Harvey Norman, De’Longhi continues to invest in staff training, in-store displays and exclusive product lines to improve the customer experience. To meet trends in technology, personalisation and health, De’Longhi recently introduced the Braun MX9 hand blender and Kenwood Titanium kitchen machine, and will soon be releasing the PrimaDonna Elite Experience coffee machine. There will also be a major Kenwood campaign in the coming weeks, calling on bakers and cooks.
Fisher & Paykel
Over the last two years, Fisher & Paykel has rolled out a number of experience centres around the globe in locations including New York, Shanghai and Sydney. The brand will continue to provide best-in-class touch and feel interactions with more premium POS displays to be rolled out in select Harvey Norman stores over the coming weeks and months. There will be new front load washing machines and condenser dryers rolled out ahead of Christmas. New freestanding cookers and ovens are expected to launch in first half of 2018.
The key launch was the announcement of the LG Signature ‘brand-within-a-brand’ platform. LG Signature represents a series of premium products within the brand’s range featuring leading design and high quality components and materials. The TwinWash Signature offers ‘seamless design and integrated technology’ as well as a 10kg wash and 6kg drying capacity with heat pump functionality. Also demonstrated was the new 77-inch Wallpaper TV that is just 4mm thick and the Signature French Door refrigerator with InstaView that lights up the fridge from knocking on the door. The door automatically opens with the use of a laser built into the bottom of the door detecting a user is approaching.
Sydney-based comedian Vince Sorrenti took the stage for almost an hour and had everyone in stitches with his observations on everything from people to politics and sharks to shopping.