Creating new product segment.
Breville has acquired the Aquaport business from Aquaport Corporation Pty Ltd, an Australian company that specialises in the distribution of water and air purification products under its two brands, Aquaport and Cli-Mate. As of August 11, 2017, the acquisition will create a new product segment for Breville across the Australian and New Zealand markets.
Breville ANZ general manager, Mark O’Kelly said, “As an Australian company ourselves, we are excited to welcome Aquaport into the Breville stable. Both Cli-Mate and Aquaport have an established network of mainstream and specialist retailers that complements the Breville brand distribution. We are looking forward to integrating this business with our own offering and sharing the strategy in more detail with our retail partners in due course.”
Aquaport stainless steel desktop filtered water cooler
Aquaport is a South Australia-based business that has operated successfully for more than 10 years. Originally a water filtration company, it has since expanded its product offering to include air purification and related accessories.
A strong suite of water purification and chiller products comes under the Aquaport brand, including desktop and under sink systems, filter taps, fridge filters, and floor standing water coolers for both the home and office. The Cli-Mate brand has a strong presence in the air treatment market with a range of products that are convenient, economical and effective in a variety of different climates and environments. Cli-Mate products include air dryer dehumidifiers, air purifiers, air humidifiers, aroma diffusers, compressor dehumidifiers and desktop air purification systems.
As part of the acquisition, Aquaport’s chief executive will be retained in the business, providing valuable category insight to the Breville team.