With two new managers.
Schweigen has expanded its marketing department, welcoming a new marketing manager and digital marketing manager to its growing team.
An accomplished marketing and communications professional with more than two decades of experience, Patricia Russo, will head up the marketing department and will be responsible for the strategic direction, brand development and end-to-end delivery of marketing and communication campaigns for Schweigen.
Jess Olorenshaw also joins the team as digital marketing manager. With more than a decade of international design experience, she has worked on a multitude of highly successful campaigns and digital strategies in a global capacity. She is charged with managing and implementing the brand’s digital marketing campaigns and overseeing SEO and email marketing design as well as managing the company’s website.
L to R: Schweigen marketing manager, Patricia Russo and Schweigen digital marketing manager, Jess Olorenshaw
Schweigen managing director, Anthony Fletcher said a high priority objective is to bolster the marketing team and amplify the brand. Enlisting a highly-skilled marketing team is an exciting step in that direction.
“We have established a strong reputation in the market place as an innovative company, providing premium, stylish and intelligent kitchen appliances suitable for every Australian household,” Fletcher said. “We are leaders in silent rangehood solutions and kitchen innovation, and we are set to take the brand to the next level.”
“Patricia brings a wealth of B2B and B2C marketing knowledge from her experience across the globe. Having repositioned corporate brands and worked on global rebrand projects across a variety of industries as well as set up businesses and lead international project teams, she is well-versed in all facets of marketing, communication, branding and business development, using traditional and digital media as part of a company’s growth strategy. Under her direction, we look forward to elevating the brand and cementing Schweigen’s reputation as a world-class kitchen appliance brand,” he added.