IKEA opens virtual reality store

Customers can now shop wherever, whenever.

IKEA Australia is enhancing the way its customers shop by introducing a company-first virtual reality store that allows shoppers to ‘walk’ the IKEA store and browse products or make purchases through the virtual store on a desktop device. This move follows the successful launch of online shopping in the ACT and surrounds, Tasmania, North Queensland and the NT.

IKEA Australia multichannel specialist Malcolm Haylett said the IKEA virtual reality store was about bringing online shopping to life in a new, interactive way.

“The IKEA virtual reality store has been developed to support our online shopping service. We know that it’s important for customers to see and experience our home furnishings range. IKEA has recently made a move towards online retailing, but we want to offer the full IKEA store experience to our online shoppers,” he said.

“We know that IKEA customers like to look online for inspiration before making a purchase. The IKEA virtual reality store is simply a different and more immersive tool that allows you to do that. Through the innovative tool you can stand in a room-set and visualise it as if you were there in person, and you can for example, see our full range of sofas or beds at a glance. In the IKEA virtual reality store you self-navigate the experience as if you walking an IKEA store.”

“Online shopping at IKEA is all about giving more accessibility to customers who want to shop with us wherever, whenever. Our unique virtual reality experience will support our current online shopping offering through our Canberra store and 10 collection points around the country.”

Locations where you can purchase through the IKEA virtual reality store:

  • ACT: Canberra,
  • Regional NSW and VIC: Albury, Wodonga, Batemans Bay, Nowra, Cooma, Wagga Wagga, Griffith, Young
  • TAS: Hobart, Launceston
  • North Queensland: Gladstone, Rockhampton, Mackay, Townsville, Cairns
  • NT: Darwin, Alice Springs
Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*