On Channel 7’s Better Homes & Gardens.
KitchenAid has partnered with Better Homes & Gardens on Channel 7 to launch its first ever TVC in Australia. The KitchenAid Stand Mixer now takes pride of place in over 300,000 Australian kitchens. However, a recent study concluded that most owners are unaware of their full potential.
Every KitchenAid Stand Mixer from the new Artisan Mini to the Pro Line™ Bowl Lift is compatible with over 10 different power hub attachments (sold separately), including the revolutionary spiralizer being featured heavily on tonight’s show.
KitchenAid Australia marketing director, Richard Babekuhl said, “We are thrilled to be partnering with Better Homes & Gardens to unveil our new TV campaign showcasing how the KitchenAid Stand Mixer can be transformed into the culinary centre of the kitchen. I would encourage all of our retailer partners to tune in and also take advantage of the fantastic new fixtures available.”
To accelerate awareness of attachments KitchenAid is currently running a national Mother’s Day promotion offering a bonus Spiralizer with Peel, Core and Slice Blades valued at $199 with purchases of any KitchenAid Stand Mixer at participating retailers while stocks last. The offer is being heavily promoted in store and across leading food titles and recipe destinations including Donna Hay, Delicious, Gourmet Traveller and Taste with an estimated reach of over 12 million Australian consumers.
To inspire shoppers in-store, KitchenAid will be rolling out dedicated new fixtures to showcase the best-selling attachments. These fixtures have also been future-proofed to switch out different attachments throughout the seasons or when new additions are launched (including three later this year). KitchenAid also conducts over 2,000 demonstrations nationally each year, and a key focus will be on their leading attachments in retailers opting to install the new fixtures.