Takes to the skies.
In an effort to strengthen corporate branding, Brother has embarked on an extensive six-month print campaign. Between March and August, full page ads for the company’s print solutions range are appearing in Qantas Magazine and Virgin Australia Voyeur in-flight publications.
From April to June, advertorials are also being carried in the ‘Most Wanted’ new products section of Voyeur magazine that feature Brother inkjet, portable and the new colour laser printers being launched mid-year. “We are putting the focus on Brother being a reliable technology solutions provider,” senior marketing manager, Robin Tang told AR. “In the last six months Brother has realigned its marketing approach by giving more attention to SMBs that highlight the brand, the technology and the product which has gained a lot of traction amongst these businesses.”
Tang said 2016 was one of the best years on record for Brother, both internationally and locally. He said the shift from chasing business for the sake of market share to focusing on long term product strategies in select segments contributed to the company’s performance. “Sales have exceeded our goals and it has been a good start to the year,” he said.