After 10 years of ambassadorship.

Jura confirmed the extension of its contract with Roger Federer until the year 2020. Since 2006 the tennis player has acted as brand ambassador for the company.

Commenting on the partnership, Jura CEO Emanuel Probst said, “From the beginning on we were planning a long-term relationship. Roger Federer is the perfect brand ambassador for Jura. He represents our brand values of trustworthiness and authenticity like no other personality.

Jura ambassador, Roger Federer with CEO Emanual Probst

“For millions of people all around the world Roger Federer is an inspirational role model both on and off the court. We are privileged to continue working with him in the launch of new products and development of global markets.”

Jura ambassador, Roger Federer added, “Over the years Jura has shown exponential growth. It is now a truly global brand and I look forward to actively accompanying Jura on its journey into the future. As a lover of coffee and design I am absolutely convinced by Jura and its products.”