At Melbourne retailer event.

Jura Australia has launched the new E6 and J6 fully automatic coffee machines at an exclusive event in Melbourne.

The invite-only event was held at a St Kilda venue in Melbourne last week with approximately 80 retailers and internal staff in attendance, as well as several executives from the Swiss-based head office including Jura global CEO Emanuel Probst, export manager Eveline Fink, head of marketing services, Mike Wegnueller and head of technical support, Peter Von Roh.

Jura Australia head of sales George Liakatos 

The new J6 (RRP $2990) and the E6 (RRP $1499) will be available in March and both offer signature Jura features including a TFT display, the AromaG3 grinder, Pulse Extraction Process (P.E.P.) and the Intelligent Water System with RFID which automatically detects the filter and ensures optimum water quality.

Jura Victorian account manager, Jacalyne D’Angelo, demonstrating the new J6 machine

According to Jura Australia head of sales, George Liakatos, the J6 fills a gap in the product portfolio between the Z6 at the top end of the range and the mid-market E-Line products.

“The first J-line machine was launched 10 years ago, and ever since, the J-line machines are regarded as the best looking machines within the Jura range. Design is still an important aspect of the new J6 with the industry’s only glass cup grille as well as a new Rotary Selection Switch with Blue Crystal design and chrome-plated coffee spout. A customised inlay in the storage compartment allows an interchangeable milk spout and a milk pipe to be stowed away to save space, and users are also able to control the product with a smartphone using the Jura app,” he said.

L to R: Bill Ringland from Appliances Online; Jamie Poursoltan from Bing Lee; Angela Luong from Bing Lee; Damien Chow from Narta; Mike Jeffrey from Dorsett Retail; Hans and Felicity Vanderstadt from Camberwell Electrics.

“For those who like to make their favourite coffee quickly, the E6 is ideal. The buttons for the espresso, cappuccino and milk foam functions are all positioned on the front for maximum convenience. The E6 can even prepare two espresso or coffees at the same time and with eight different intensity levels, coffee lovers can customize their coffee the way they like it.”

L to R: Alex Barker from Domayne Bundall; Nicole Rakecki from Harvey Norman Flemington; Carly Scott from Harvey Norman Auburn; Filomena Augimeri from Harvey Norman Gepps Cross; Ashley Collins from Harvey Norman Garden City; Darren Harrison from Harvey Norman Springvale; Troy Stanton from Harvey Norman Nunawading.

Leading Appliances product manager David Little feels that Jura’s launch of the new range will suit the consumer who enjoys their coffee and is passionate about the flavour.

“Jura’s new E6 and E8 mid-market products in particular provide an affordable solution for our stores. Jura’s product range provides retailers with coffee machines that can be sold not only to consumers in their homes but also small businesses. Their range of accessories and consumables including water filters and cleaning products also provides additional visits to the store and incremental sales after purchase,” Little said.