Exclusive: Blanco announces new retail distribution

After impact on financial results.

A suite of Blanco appliances, consisting of two ovens, a gas and ceramic cooktop, a telescopic and undermount rangehood, all 60cm in size, are now being ranged in Bunnings stores. The move represents a change in Bunnings’ approach as it only stocks house brands, Everdure and Bellini, in the appliance category.

In the six months to June 30, 2016, Shriro revenue fell due to a change in distribution for Blanco kitchen appliances in October 2015. The brand was previously sold in Harvey Norman and The Good Guys but continues to be sold through Harvey Norman commercial channels.

blanco-oven

Shriro general manager of retail appliances, Craig Handley said, “With the departure of Blanco from traditional retailers Good Guys and Harvey Norman, and many longstanding customers loyal to the Blanco brand, Bunnings presents an ideal opportunity to reach millions of people who highly value the Bunnings shopping experience.

“Bunnings is also one of the largest sellers of flat pack kitchens, so adding Blanco with the recognition and history it has will likely appeal to a large number of these kitchen customers.

“A tight range has been selected designed to offer the customer real value and quality synonymous with the Blanco brand, with all products made in Italy and offering a four year warranty. I believe the Bunnings partnership positions Blanco well for growth in the future, and both existing and new customers will be delighted with the offering.”

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