US domination by 2020.
TCL, one of the world’s leading TV manufacturers is talking big. The company has plans to invest an estimated US$7.8 billion to construct what is claimed will be the world’s largest Gen 11 LCD panel fabrication plant in Shenzhen, China. It will produce extra-large high-resolution flat panel displays.
While the growth rate of LCD TVs is slowing down, displays bigger than 55-inches account for only 10 per cent of today’s TV market according to TCL, and the market it seems is hungry for large-size, affordable LCD TVs.
“We already benefit from a vertically integrated supply chain that gives us cost advantages over our competitors,” TCL vice president, sales and marketing, Chris Larson said. “This investment will allow us to take a leadership position in large size TVs.”
The TCL brand was launched in Australia in 2004 and has been promoted through sponsorships of major sporting events such as the Melbourne Cup. It is also heavily into the entertainment sector with its involvement in blockbuster movie releases including The Avengers and Transformers – Dark Side of the Moon.