How Sharp is revolutionising microwave cooking

Investment in innovation for latest range.

A select group of 20 media got exclusive hands-on time with Sharp’s latest microwaves at the Sydney Seafood School in Pyrmont on Wednesday. The 995DST convection microwave with sensor and inverter technology, and the mirror series R34DM with an industry-first built in weight scale, were the hero products that were showcased on the day.

Earlier this year, Sharp was crowned the winner of the 2016 Canstar Blue Satisfaction Award for Microwave Ovens, awarded five stars for value for money, ease of use, design, even heat distribution and cooking functions.

Sharp national marketing manager, Halim Saliman (pictured below) said, “This cements Sharp’s position at the forefront of innovation, and in particular, microwave technology.”

Halim Saliman

Commenting on the new range, Sharp assistant product manager, Jodie Camilleri said the company listened to customer feedback to develop microwaves that were more convenient and easier to use for cooking, reheating and defrosting.

The 995DST microwave with sensor and inverter technology also has a grill and convection cooking capabilities.

“Convection technology is fantastic for cooking at home because it caters for different types of food. Users can bake, roast and cook simple convenience frozen foods, such as pastries and pies,” Camilleri explained.

“Meanwhile, the sensor technology takes the guesswork out of cooking because it gives users the correct cook or reheat time.

“This microwave also boasts 1000 watts, 10 temperature settings for convection, ranging from 40 to 250 degrees Celsius and it includes baking trays.

The 995DST allows users to preheat the microwave for baking or cooking and the Delay Start feature means that users can set a suitable time for the microwave to start.

The new mirror series, the R34DM, has an industry-first built in weight scale to measure ingredients for any type of meal from meat dishes to cake recipes. It will be available in white and black.

It includes eight Australian developed menu options, programmable memory for users to customise the time and power level for various foods or drinks, a Quick Start Feature (100% power for 30 seconds) and a Child Lock feature.

The two microwaves will be available in all major retail stores from the end of May.

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