GfK reads the tea leaves on TVs

Ultra High Definition to soar this year.

One of the leading analysts within GfK has predicted consistent growth in the number of TVs sold including a rapid increase in the Ultra High Definition format.

In a presentation conducted by GfK Asia commercial director, Gerard Tan (pictured) in Hong Kong last month, the global television market is expected to increase by 4% to 86 million units in 2016, after increasing by 6% to 82 million units last year. It is forecasting a further increase to 88 million units in 2017, an overall increase of a further 3%. From 2014 to 2017, this represents an overall increase of 10 million additional units or almost 13%.

Gerard Tan 2

According to Tan, in 2015 the Ultra High Definition category of televisions represented 20% of all sales globally or 16 million units.

In 2016, the sales of Ultra High Definition televisions are expected to grow by 70% to 27 million units globally. This means that in one year, Ultra HD televisions now represent almost one in three televisions sold, whereas it was one in five televisions a year ago.

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