Dyson turning heads

By Kymberly Martin

Another leap in floorcare technology.

Dyson’s latest barrel vacuum has been reformatted to right itself when it topples over. And that’s not all, because getting rid of dirt can be a messy business Dyson has designed an ingenious dirt ejector comprising a silicone collar that slides down the bin, scraping off trapped debris, for easy, more hygienic emptying from a bin that is one-third bigger than previous models.

The Dyson Cinetic Big Ball range is being supported with a wide-ranging media campaign that starts on April 21 with DPS print advertising in most major lifestyle and home titles. A Free-to-Air and Pay TV campaign runs for three weeks in July followed by another burst in September.

Dyson

This third generation in Dyson ball technology is the first full-sized Dyson vacuum in three years, since the launch of the DC54 in 2013. Other refinements include a longer wand that extends to 1250mm, an articulated handle that rotates in three directions for more versatile and easier cleaning, a compact footprint for convenient storage and no filters to wash or buy.

The tool box covers all cleaning jobs and includes a carbine fibre turbine floor tool, a dual mode tool with suction control and a mini tangle-free turbine tool. The catch to release the tool is now located on the tool for easier one-handed removal.

There are five machines in the range including multi floor, animal and allergy models, priced from RRP $699 for the Multi Floor to RRP $999 for an Animal Pro.

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