Campaign to raise funds for Breast Care Nurses.
Morphy Richards, one of the leading brands within the Glen Dimplex Group will be supporting the McGrath Foundation throughout 2016. The company will donate a $1 from every product sold through Harvey Norman, The Good Guys, Myer, and Appliances Online between April 1- May 8.
The offer will also activate again during the entire month of October, Breast Cancer Awareness Month.
The support for the McGarth Foundation also co-incides with Morphy Richards’ 80th birthday this year. Glen Dimplex Australia marketing manager, Candice Cooke said the company was “thrilled” to be supporting the Foundation.
“With 43 Australian women diagnosed with breast cancer every day, Morphy Richards’ involvement with the McGrath Foundation will raise funds towards more Breast Care Nurses and draw attention to the prevalence of the disease,” she said.
A strong point of sale campaign, complemented with online advertising and social media will be launched to ensure maximum sales of the kitchen appliances.
The Glen Dimplex Group, will also support the McGrath Foundation with other leading domestic appliance brands throughout 2016 with a focus on the colour pink.