Winning exposure feels right

Tap and sinkware specialist becomes supplier of new oven line-up.

Winning Appliances has launched an exclusive new range of Barraza branded major cooking appliances supplied by taps and sinkware specialist – Abey Australia.

Leveraging its existing relationship with Winning Appliances, Abey introduced six new products under the ‘Feel’ range at a trade event last week including a 60cm pyrolitic oven, a 60cm multiprogram oven, a 45cm combi steam oven, a 45cm microwave oven a 45cm in-built coffee machine and a warming drawer.


Clifford from Cakes by Cliff speaking to Ellie Brunning from Abey Australia, FEEL Ovens

Winning Appliances CEO, David Woollcott, believes the Barazza range provides a solution for consumers compared to the other brands within the store.

“As the exclusive stockist of Barazza, we were proud to host our valued clients, including architects and designers and kitchen cabinet makers, to the official launch of Barazza’s new Feel range in our Flagship Redfern Showroom. With a combination of stainless steel and mirror glass, the new ovens, when combined with their stunning cooktops, boasts a genuinely unique aesthetic which appeals to the design community,” Woollcott said.

“The Feel launch was the first of its kind via a joint collaboration between Abey, Barazza and Winning Appliances,” Abey Australia NSW retail design and sales manager, Ellie Brunning said.

“This partnership allowed us to launch a boutique range of ovens from Italy that met the needs of both retailer and end user. We wanted this launch to showcase not only the aesthetics of the new Feel ovens, but their ease of use with the minimal touch display. Having this evening gave everyone an opportunity to further understand not only the Barazza brand but to build and create relationships with those who know the product best; the staff,” she said.

The event featured a spectacular cake decorating demonstration by social media star Cakes by Cliff who boasts over 100,000 Instagram followers.

“Similar to Barazza, Cakes by Cliff is a boutique brand offering clientele the ability to customise their cake design whilst still adhering to his own design principles. Barazza have always been a brand that strives for forward thinking design with great functionality and we knew Cliff supported that within his craft.”

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